This masterclass brings together over 25 years of publicity experience, insights from years working as a journalist, and highlights from training hundreds of students on how to include media relations as part of their ongoing marketing efforts, resulting in features in top-tier outlets such as Business.com, Business Insider and Buzzfeed.
Creator of Publicity Superhero
Larissa Banting APR is the creator of Publicity Superhero, the first Certification in Publicity for Virtual Assistants. She helps Virtual Assistants grow their business by including publicity services as part of their professional offers.
Larissa is one of only a few hundred publicists who have been Accredited by the Canadian Public Relations Society and since 1993, she's worked with numerous clients in various niches, from Bombay Sapphire Gin to the City of St. Albert to SudShare. She's passionate about helping entrepreneurs tap into the power of free media exposure to explode their authority, credibility, and visibility with the help of Virtual Assistants.